Rethinking the digital application of outdooractive using a design thinking method.
The idea
The focus was primarily on the structural reorganization of the app content, which was overloaded and inaccessible in its original state. In addition, a strategic and visual redesign of the app should be carried out using some Delight Features as an example.
the AnalYsis
The User
An adventurous sports fan who needs personalized route recommendations that can be edited in order to plan beautiful hikes with his friends.
How might we enable Max and his friends to plan routes collaboratively.
How might we provide Max with personalized route suggestions.
How might we allow Max to personalize existing routes.
The delight features
The aim of the iterations was to visually present our findings in Delight Feature Screens.
When we tested the existing app, in addition to many confusing errors in the information architecture, we noticed that we were missing one thing in particular – A possibility to collaborate with each other.
Community
Through the new community, like-minded people can connect, create groups, take part in challenges and challenge each other.
Collaborative Planning
You rarely go hiking alone. With the new tool for collaborative planning, several users can plan their tours together and bring more variety to their hikes.
Personalized Discover Page
A Discover Page with individual route suggestions and challenges ensures a higher level of personal identification with the app and makes hiking more fun.
The evolution
Max and his friends go camping. They look for great hiking routes at their travel destination, which they edit collaboratively.
Based on this story, we created low and high fidelity prototypes with which we also carried out usability tests.
The results
In the final design, we used previously defined design filters to define the look and feel of the application.
In addition, we had the opportunity to concentrate on a few micro interactions and to visualize our vision of the app in the defined screenflow.
The result of this process was a clickable prototype of the redesign built in Figma and the following video.
In the following video we were able to illustrate what using the new outdooractive redesign and its screenflow could look like. But see for yourself how Max and his friends plan their trip.
