Rethinking the application of outdooractive
Course
Application Design
Team
5 months | 2025
Supervision
Prof. Carmen Hartmann-Menzel | Prof. Dr. Susanne Schade
Grade
1,0
Course
Application Design
Team
5 months | 2025
Supervision
Prof. Carmen Hartmann-Menzel | Prof. Dr. Susanne Schade
Grade
1,0
The existing Outdooractive app offered many useful functions for hikers, cyclists and mountaineers, but its content structure was overloaded and difficult to access. Key issues included too many hierarchy levels, weak features, poor navigation and a Discover page that did not create any interest.
The goal was to rethink and improve the mobile application through a structural, strategic and visual redesign, with a focus on selected delight features that make the app more user-centered.
Using design thinking methods, the existing app was analyzed through SWOT, Kano Model, feature prioritization and design filters. Based on a persona and user need statement, low- and high-fidelity prototypes were created and tested around the scenario of planning hiking routes collaboratively with friends.
The result is a strategic redesign that improves route discovery, collaborative planning, groups and chats, suggests points of interest and offeres a more personalized Discover experience.
The existing Outdooractive app offered many useful functions for hikers, cyclists and mountaineers, but its content structure was overloaded and difficult to access. Key issues included too many hierarchy levels, weak features, poor navigation and a Discover page that did not create any interest.
Empathize
Define
Ideate
Prototype
Test
Implement
The digital assistant’s learning app offers users step-by-step lessons on a wide range of topics. In addition to theoretical content, the app includes interactive lessons designed to strengthen users’ digital literacy.
Analysing the app’s strengths, weaknesses, and opportunities helped identify key issues and areas for improvement.
Potential and existing features were mapped in a Kano model to understand how they meet user needs.
Identified features were evaluated by type, current state, and impact on user satisfaction.
Before redesigning the app, core attributes were defined to guide its look, feel, and behavior.
The digital assistant’s learning app offers users step-by-step lessons on a wide range of topics. In addition to theoretical content, the app includes interactive lessons designed to strengthen users’ digital literacy.
Too many hierarchy levels
Community features poorly developed
Many nav items show the same map view
Discover Page arouses no interest
How might we enable Max and his friends to plan routes collaboratively?
How might we provide Max with personalized route suggestions?
How might we allow Max to personalize existing routes?
Through the new community, like-minded people can connect, create groups, take part in challenges and challenge each other.
You rarely go hiking alone. With the new tool for collaborative planning, several users can plan their tours together and bring more variety to their hikes.
A Discover Page with individual route suggestions and challenges ensures a higher level of personal identification with the app and makes hiking more fun.
A Discover Page with individual route suggestions and challenges ensures a higher level of personal identification with the app and makes hiking more fun.
A Discover Page with individual route suggestions and challenges ensures a higher level of personal identification with the app and makes hiking more fun.
Find suitable routes quickly
See all route details
Find suitable routes quickly
Edit routes collaboratively and chat